With the opening of its new eyewear and watches department, the renowned STEFFL department store in Vienna is making a strong statement in the premium retail segment. A modern, eye-catching space has been created on the ground floor, which immediately catches the attention of visitors as they enter the store.
Centrally located on the famous Carinthian Street, the department store covers over 13,000 m² and is one of Austria’s leading premium shopping destinations. The new department underscores the store’s commitment to offering first-class brands and a high-quality shopping experience in the heart of Vienna’s city center.
Comprehensive implementation through Project Kraft – design, planning, and shopfitting from a single source
As an experienced total contractor, Projekt Kraft took charge of the entire implementation—from strategic conception and design to final assembly. The project brought together all the expertise of our international team:
- In-house design by our Italian design department in Padua
- Detailed and implementation planning, precise project management, and high-quality shopfitting
- Close cooperation with STEFFL management, visual merchandising, and sales team
Retail design that evokes emotions – warm, inviting, high-quality
The sales area covers 150 m² and was designed as a visual highlight for Carinthian Street —one of Europe’s most famous and most visited shopping streets.
The design concept focuses on a harmonious combination of structure, high-quality materials, and elegant color schemes:
- Warm orange accents and soft green tones create an inviting atmosphere.
- Light white marble flooring emphasizes the premium positioning and elegance of the products.
- Curved shapes and modern materials create a flowing, high-quality sense of space.
- Clear layout structures draw attention to exclusive eyewear and watch brands.
A strong joint project
We would like to thank the entire STEFFL team for their excellent cooperation and partnership. Together, we have created a retail space that perfectly showcases premium brands and enhances the shopping experience at the STEFFL department store in Vienna.
Further information about the store can be found at www.steffl-vienna.at.