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PROJEKT KRAFT implements Germany’s largest Under Armour shop

By 22. June 2020No Comments
Projekt Kraft - Under Armour

The US sporting goods manufacturer Under Armour is particularly present in factory outlets in Germany. With its latest shop in the Outlet City Metzingen, however, the company is setting new standards: with 500 square meters, the striking store that our team was able to implement under the supervision of P. Liesenhoff is both, the largest in Germany as well as decisive for the design of the brand presence in other European outlets.

The result is a modern and excellently structured sales area that guarantees attention and quick orientation through its widely visible entrance element and the preparation of the range history in form of wall graphics. Wide doors, a new elevator and special cabins also ensure barrier-free access, which ensures that trendy sportswear is not unreachable for anyone.

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